At a time when the success of Starbucks Frappuccinos were becoming copycatted by Dunkin Donuts Coolattas and others, they needed to remind consumers that Starbucks is the original and the best. The "Get To What's Good" campaign uses the iconic Starbucks green straw as a symbol of summer, and a badge of authenticity in a sea of wannabe's.
Obie Awards Finalist - Series Campaign & Street Furniture
